HOW SOCIAL MEDIA CAN INFLUENCE WORKPLACE RELATIONSHIP

Q 1. How social media can be used to benefit the workplace relationships?

Ans 1.There are many benefits to using social media in the workplace. A few include improved communication within the company, promotion of the company brand, recruiting talent, and better customer service (which leads to increased customer loyalty). Of course, the benefits only come with proper management and communication with employees. But done right, using social media in the workplace can be a benefit to your company, your employees, and your customers.

Improved Communication Within the Company

Once upon a time, companies used newsletters to keep employees informed. Social media is the new newsletter. Private Facebook pages and events can keep employees up to date with current events and changes, as well as act as a sort of interactive “who’s who” page, putting faces to names for coworkers that work in different offices.

Promotion of the Company Brand

It used to be enough to have a good company website. But now, to reach the most people—and the right demographic—social media is also important. Twitter has 302 million monthly active users. Facebook has 1.44 billion monthly active users. That’s a big market, and it’s right at your fingertips.

If employees are tweeting and retweeting company news, posting photos of products on Instagram, and inviting people to “like” your Facebook page, they are essentially acting as social media marketers. But instead of having to pay them overtime, all you have to do is allow them to do what comes naturally to them: multitask, balancing work life with their virtual life.

Recruiting New Talent

Online professional networks are an incredibly rich area to find talent you might otherwise never know about or be able to reach. The largest, LinkedIn, has over 364 million registered members in over 200 countries. That’s instant worldwide access to potential job recruits: the best and the brightest, from new college graduates to established talent.

Q 2. Potential issues with mixing personal social media with workplace relationships?

Ans 2. Having social media accounts can be dangerous when misused. For instance, some employees could express their views about their work, employer, or other colleagues on social media. However, no one could control how complementary or demeaning these views are.

If one employee’s post is discriminatory to another, this could result in the form of cyber-bullying and may significantly affect the well-being of the other party involved. Employees who bully other colleagues may create an intimidating or humiliating atmosphere to the rest of their co-workers and may eventually aggravate into severe mental issues that could harm both your employees and your business.

Employers should never overlook comments or posts that are of bullying or harassing nature. They should be able to create and proceed with disciplinary actions over employees who discriminate or harass their other colleagues to maintain a healthy and untroubled atmosphere in the company. 

Q 3. An etiquette you recommend for the appropriate use of social media and associating it with your workplace?

Ans 3. Following etiquette we can implement for the use of social media-

·        Always be polite and professional in your posts

·        Don’t spread malicious gossip or content

·        Report negative, suspicious or harmful content to the appropriate person and/or agency

·        Don’t share personal or proprietary information

·        Adhere to the organization’s social media policy

·        Remember to follow social media etiquette



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