Task 1 Promotional strategies

Unit of Competency:

BSBCUS402 – Address Customer Needs

PY Topic:

3- Customer Service

Workplace Task:

Online Task 1  - Promotional Strategies  

Educational Technology Tool

Blog

Employability Skills:

Communication

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Innovation

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Digital Literacy

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Technical Skills

☐

Teamwork

☐

Time Management

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Interpersonal Skills

☐

Leadership

☐

Problem Solving

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Entrepreneurship

☒

Working with Diversity

☐

Decision Making

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Critical Thinking

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Individual Task

Intermediate

Time Commenced

 

Time Completed

 

Instructions to Student:  

Time Allocated: 2 hours

 

Background:

 

Topic 3.1 Assessment on Customer Service asks you to write a report on customer service. This online task will assist you in identifying what promotional strategies are and how companies align them to their customer’s needs. Completing this task will better prepare you for writing the customer service report 3.1 with particular attention to Qs 2& 3.

 

Task: This is an individual task

Visit one of your favourite retail store (Myer, David Jones, Coles etc) and pick a product (this could be an iPhone, a laptop, beauty product, or food product i.e. McDonald’s or Coke) and consider your response to the following questions:

Retail store-Jbhifi

Products-Apple 

 

1.     How does the company create awareness of its product?

Ans1. JB Hi-Fi  is my favourite retail store. My favourite products are of apple products they sell out of which is the iPhone 11 that I bought from this store in 2019. JB Hi-Fi Limited is a publicly listed Australian retailer that sells and specialises in consumer goods. The company create awareness of its products through various methods-

 

1.Newspaper advertising- JB Hi-fi creates awareness of their products by giving a advertisement cuttings in local newspaper.

2.Current catalogues-This company also print and distribute their current catalogues to the residents all over Australia through mail service and they designed these according to the events and public holidays special days to meet the demands of customers who like electronic devices and mobile products. I bought the iPhone by reading current catalogue which was delivered to me through mail service

 

 

2.     How does the company get consumers to try its product?

Ans2.The best way for the company to display their products is in store displays of real products and demo versions to let the customer experience about how good the new product is and how to experience it visually and get the knowledge about the product before buying that one. They also promote their products through advertising on local television channels. The existing customers get promotional offers through messaging service they get on their mobile phone. I tried the new iPhone 11 which was on display and the employee gave me all the information regarding its specifications and gave me 500$ gift card when I choose to buy it on Telstra plan per month for 12 months plan.

 

3.     How does the company give information about the product to its customer?

Ans3. JB Hi-fi employees give information to its customers in two different way-

 

1.In store Employee- This is one of the method by which customers get to know about the new product their Apple section display attracts me the most because it has good quality products and range of products which a engineering student uses in day to day life.

 

2. Customer service helpline- JB sales line 13 52 44  9am - 6pm everyday (AEST)

 

       3.Internet search url link-https://www.jbhifi.com.au/?_ga=2.111934849.463350445.1630193870-    1084699905.1628276116

 

        4.Youtube product review channel-As most of the Australian residents are familiar with using internet the company gives the information about their products in YouTube product review videos.

 

4.     How does the company retain loyal customers?

Ans 4. The strengths of the JB Hi-Fi company model are evident: great value, great choice and a unique brand personality and in-store customer experience driven by passionate staff. They are also a company with a strong ability to adapt. However, there is a key opportunity currently being missed. JB Hi-Fi do not have any form of loyalty or member engagement program in place to strengthen brand loyalty. The closest thing the company has come to capturing unique customer data is through requesting customer mobile numbers (in exchange for digital receipts) at the point of sale. And while the company has performed well in the short-term thanks to the shift in shopper behaviour, the current system is neither sophisticated nor scalable.

 

 

5.     How does the company entice the customer to buy more and use their product frequently?

Ans5. Lowest price guarantees are part of JB Hi-Fi’s everyday promise. And it is this promise that has given rise to another engagement strategy, intentionally or not; the bargain hunt.

Bargain hunting is the essence of the JB Hi-Fi in-store experience. We at Loyalty & Reward Co also like to call this treasure hunting. It is the same kind of experience and feeling when someone walks into their local ALDI.

The constantly changing rotation of promotional signage, the handwritten staff reviews, and the literal bargain bins create an experience that is slightly different every visit. People might choose to enter a JB Hi-Fi store not because of a specific purchase in mind, but because they are intrigued by the possibility of finding themselves a bargain.

 

6.     What promotions does the company use to identify more customers?

Ans6. JB has aligned its retailing philosophies and consumer value proposition to deliver exceptional customer service and great value every day. The staff of JB hi-fi is empowered to negotiate with the customer, give a discount, and match the price with a competitor to mature the deal. JB unique, low-cost model helps them to give the lowest price deal to the customer, which help them to compete with customers. Thus consumer gets the best brands at the lowest price (JB Hi-Fi Limited, 2018).

Current Target Audience

JB primary target market is young tech-savvy whose age is in between 16 years to 29 years and Middle age couples of age between 24 years to 45 years. It has a strong position with young tech-savvy demographic, homemaking families, and Gen X demographics. Both genders are the target market of Jbhifi.

References-

https://catalogue.jbhifi.com.au/2021/08/26-aug-fd/index.html?_ga=2.47265570.463350445.1630193870-1084699905.1628276116

https://support.jbhifi.com.au/hc/en-au?_ga=2.56948271.463350445.1630193870-1084699905.1628276116

https://www.studymumbai.com/jb-hi-fi-marketing-strategy/


 

 

 



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